Non-Sign II

At the U.S.-Canada border near Vancouver, BC is a billboard that advertises nothing but a clear view.

A pretty creative art installation by the Seattle art and architecture firm Lead Pencil Studio. The studio’s Daniel Mihalyo sums it up best: “Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.”

Found via Fast Co. Design. Images by Ian Gill.

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