The Sepette brand revolves around being “natural, delicious and trustworthy”. It was quite a natural progression toward the olive branch as a symbol for these ideals. Not only does it represent their most popular product, the olive, but extending of the proverbial olive branch is a symbol of goodwill.
“Natural, Delicious and Trustworthy” — that’s Sepette. More specifically, Sepette is an online marketplace specializing in traditional Turkish imports. The challenge was in creating a visual identity that spoke to its core values, then applying it online.