The official music video for Broken Social Scene’s “Sweetest Kill” from the band’s 2010 album Forgiveness Rock Record.
Even though band member Andrew Whiteman totally hates the concept of this video, I think I love just about every frame. It’s a tender ballad that’s surprisingly violent, so use your discretion. Honestly, if there was no shock value, I’m not sure if the song itself would have struck a deep chord with me. There’s something interesting about the juxtaposition of a soft, hypnotic melody and insane violence.
Label: Arts & Crafts, Director: Claire Edmondson, DP: Pawel Pogorzelski, Executive Producer: Geoff McLean, Producer: Brandon Milbrandt, Editor: Matthew Hannam, Visual Effects: American EFX – Dean Jones, Katie Middleton