I came across this documentary short and found it quite inspirational. Having a father that used to be a sign painter, I’ve always had an appreciation for their work.

 

With the industry changing so much, I think it’s great that companies like Stella Artois still find a way to utilize the talent of these great artists. As modern advertising methods may be cheaper and more efficient in our industry, there is just something more true and real to this undeniably art-form.