Coffee Supreme Rebrand

Growing to be one of the largest independent coffee roasters in New Zealand, Coffee Supreme wanted a refreshed look and feel that conveyed their hand-crafted expertise in the industry. Hardhat Design in Auckland produced some amazing results…


“Hardhat sat down with the Supreme team, giving them a brand audit, looking at their old (and somewhat fractured) brand, finding the good bits, jettisoning the not so good, and getting to the company’s core messages (researching the competition, identifying Supreme’s place in the market, & talking with staff throughout every level of the business).”

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