So I was ripe out of college, revved up to make everything badass and sitting at an entry-level position at an ad agency. It was at that point when I started to question the line of decisions that led me to this spot. “Is this really what design is? Did I just waste the last four years studying the wrong thing? I should be scanning, layering and multiplying textures all over the gawd damn place!” It was that pent up energy and lack of conviction that fuelled this series. For my sake, I had to find a way to validate the importance of graphic design. Not only do we design what you see, but how you perceive. We design your mind maaaan! That’s an exaggeration, obviously.
An experimental poster series that expresses the power of graphic design.