Now, what should it say?
It’s a rare opportunity for me to provide both the message and the solution. But I kept it simple. I found that freedom is at the core of everything that I do. It’s also at the heart of skateboarding culture, so it seemed to fit pretty well. In my experience, fear is the only thing standing in the way of freedom. When faced with the opportunity to choose between the two, this reminds me that there is no gray area.
Now, how should it look?
The statement felt pretty damn primal, and it would make sense that the artwork feel the same. I did a few sketches of some wild beasts. The most intriguing was the pack of hungry wolves going after each other. I could see it taking shape as an endless pattern and symbolizing an internal struggle.