In this short but insightful video, Jay talks about his creative process which seems to rely greatly on listening and being open to new and different experiences. But a very simple process overall… “Listen carefully + understand their soul + make that soul relevant” He also throws in a few points on what may hinder the creative process… living in a predefined role for example.
A really nice message. Its almost zen-like as it promotes listening, openness, freedom… There’s no wonder why W+K produces such brilliant work.