This is what I get paid for… the process. I don’t get paid for the final logo files; it just so happens that’s where the process ends. Most people just see the finished product. But there’s a lot of work that happens behind the scene to get to that point. It’s interesting watching an idea evolve. This is how it went for SWNSN Inc.
I was super stoked when Kris Swanson approached looking for a mark. So first things first, we needed some content to work with. Content is everything. It’s what drives the design. So we discussed things and tried to nail down what SWNSN Inc. was all about. Immediately I understood that he had a natural curiosity for human interaction and technology and he used very complex programming to facilitate the two. But what was amazing was his ability to turn this complex world into something easily understandable. Here’s the mission statement we developed:
“With an analytical approach and a deep understanding of human interaction, SWNSN INC. distills the project down to its simplest form for the sake of effective communication. Even though the technical aspects of programming may be arduous and complex, usability takes priority.”
I walked away focused on “programming, complex/simple, well-structured” and did some sketching…