For the business consulting company Les Loup Lumineux, purpose is paramount. As the solo entrepreneur describes it, “It’s about doing work that supports our little wolfpack and doing it in a way that is in line with presence and awakening.” Visualizing this as a brand identity has been a thoroughly enjoyable process.

The name translates from French as “The Luminant Wolves.” It was important for the brand to convey aspects of mysticism and wildness while retaining an air of intelligence and sophistication.