The Maniilaq Association is the sole provider of behavioral health in a region that experiences one of the highest suicide rates in the nation. This campaign, We Need You, aims to connect youth with resources to manage or recover from depression and reassure them that they are indeed, needed. The brand relies on positive imagery of native life and culturally inspired graphics.
In collaborating with the good folks at Rising Tide, we aimed to create a campaign for the Maniilaq Association that was encouraging and bright.
Credits:
Collaborator – Rising Tide Communications