I immediately started to draw inspiration from the title — “The Big One.” It had to convey “big,” not only in scale but also in personality. It also had to say Alaska. At this point, the solution was simple — “Let’s just personify all this into a mascot or something.” The execution, however, proved to be more complicated. Read more about the process.
The Solution – An anthropomorphic moose with an attitude, decked out in design references, set in a tiny landscape making him larger than life.