The icy, pure, nutrient-rich waters of the Bering Sea, make the North Pacific Giant Octopus the best tasting in the world. A lot of times, this animal ends up as non-target bycatch, which is turned into fish meal or trash. Raven Bay Seafoods works to ensure that this creature and others like it, end up in the kitchen of high-end chefs around the world.

The identity system relies on delivering their message through bold statements.


Writer – Robert Manley, Artist – Dwight Hwang, Collaborator – Vernon Smith